Facebook ads are known to be the best way to improve presence of your products among the target audience if you are running an online store. In short, you can promote your products to right audience. Facebook makes it a lot easier for online businesses to target only a specific customer base and drive them to your site. Here are some tips and tricks to get the most of them, with more targeted customers, clicks, and more sales.
Using Multi-product Carousel
You can pick multi-product carousel ads in Facebook. It increases your click-through and saves cost for lots of reasons.
First off, it is very innovative and attractive. Customers can scroll through objects and explore more from your business.
It leads them to click and explore more. It draws more attention to your brand and engages customers.
Next up, you can show up a group of products which work with one another. This option can be helpful to tell your whole story and you can explain how several products come in contact with one another.
Last but not the last, you can present widest range of products. Suppose you are offering snowboard.
Buyers might not want to buy it right away, but you can show more affordable products with carousel like wax or boots to give other reasons to click.
Facebook has algorithm which gives more preference to video content actively. Your ad is a lot likely to get through the news feed of people with a video.
It is more engaging. According to stats, over 50% of users watch videos on Facebook every day.
So, your buyers may surely want to stop by your videos and it plays immediately at the moment they scroll through it.
It can also be used to show products on the go. For example, you can show off your range of products. Simply pick a video format while creating a video ad.
Sometimes, we are worried before launching an ad as we never know its reaction. Will it be waste of efforts, time and money? Will it be clicked?
This way, you should choose a post which is most popular and has a lot of shares, Likes, clicks, and interactions and simply boost it to reach more new audiences.
You can also promote the existing post to those who have liked your page already or new people. The best part of doing it is that you know it generates results.
You are sure that it can guarantee more attention and sales.
Who doesn’t love discounts and offers? Your customers will also click on discounted products on your store.
So, you may also want to create an amazing offer to attract customers. Your potential buyers can redeem offers without even leaving Facebook.
Offer a unique code when they click your ad that can be used on your site. It is a best way to attract both new and existing customers.
Focus on Promoting more than just Selling
Not every Facebook ad should be based on sales. According to studies, we don’t like ads.
We are totally fed up of seeing ads online and we automatically overlook them.
You should look for other ways to make your ads more interesting. You can also promote an event in your store and grow brand awareness.
You might host a launch event around you. You could sponsor a catwalk event or fashion event.
Or host a workshop around you if you are running an online jewelry store. Build awareness with Facebook event. It can garner more attention rather than just selling your products.
Your Turn Now
Now you know how you can get more clients and increase your sales by using Facebook Ads.
Go ahead and place your first ad today (if you haven’t done so yet!).
Need help with your Facebook Ads? Let us know. One of our Facebook Ads Expert will assist you in placing your first ad.
They will also make sure you set the right target and budget.