Initially, Facebook was started to keep college students connected even after education. Today, almost everyone is using it, if they have internet connection. Usually minimum age requirement to use it is 13 years, but it is being used by all age groups.
With such a giant user base, there is no point in overlooking Facebook for marketing. You can make huge market presence by using it almost every day. The question is how.
The best thing about Facebook is that you need zero investment and you need to specify the kind of individuals you want. You can also target individuals by demographics, location, and interests.
Marketing Your Business on Facebook
There are three tools on Facebook, i.e. ads, pages, and groups, which anyone can use.
All of these tools are used for different purposes and one can combine them for enhanced reach.
These are just like profiles. But pages are dedicated to organizations, businesses, and celebrities. Users may want to Like a page to get updates from that page to be flaunted on their news feed.
Users can also Like a page but unfollow it. Pages can be liked by anyone and page creator without even sending request to the page creator.
They also don’t limit the number of fans or friends they can have (unlike profiles that can have only 5000 friends).
Pros – Pages are very simple to set up and free.
Cons – One cannot build a fan base and get a foothold with a page.
Facebook is known widely o offer amazing targeted platform for advertising. One can easily create the ads which are targeted at specific areas, geographic locations, education levels, ages, and even the types of devices used.
Pros – Ads are known to have staggering targeted parameters.
Cons – Ads might be expensive according to your marketing goals.
Facebook groups are just like discussion forums. But these groups have added features like profiles and pages. You can create groups as per your niche or product offerings in order to access your potential customers.
Pros – Groups are free to create and have huge engagement potential.
Cons – They are very time consuming.
Market with Pages
We are discussing it because Facebook pages are the easiest option to market with Facebook. They are very simple to set up and are free and very flexible.
However, most businesses don’t use Facebook pages much or use them properly. Here’s how to avoid expensive mistakes.
Cover Image and Profile Photo
Your profile picture must be your logo, as simple as that. Cover photo tells another story. It is up to you to choose what to add there.
Some use fancy artwork, some use pictures of employees, and some put their contact details in cover image. Pick a picture to grab the eyes of visitors.
These are small squares sit to the right of About section. You can use maximum 10 tabs. Likes and Photos are required tabs and you may move Likes tabs anywhere you want but keep Photos as the first.
The top tabs should be set to a limit of four tabs.
This section is placed just below the logo of your company. You can tell what your business is all about to everyone who visits your page.
So, always put good information over there and tell people what your business is all about, what makes you stand out, and other details.
If possible, take time to write only for your Facebook audience. Copy the text from About page of your blog or website. Be sure the Basic Info is filled with all the details you have.
Still have questions on how to promote your business effectively on Facebook? Not a problem!
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