Nowadays technology innovations are available at affordable costs to every individual.
Being a small business doesn’t mean that you can’t follow the latest trends and get the most from Internet or mobile marketing to grow your company.
Now that a limited budget doesn’t represent an impediment anymore, you can fully focus on the benefits that mobile marketing can bring to your small business:
Reaching a wide audience
Every 1 in 2 people living on this planet is using a mobile; moreover, 64% of American adults now own a smartphone of some kind, up from 35% in the spring of 2011.
You can’t miss using a technology whose popularity is on the rise – many of your potential customers can be found on their mobile devices.
Communicating directly with your customers 24/7
Mobile devices, especially smartphones, are in service 24/7 unlike computers; by getting a mobile app for your small business, you will be able to reach its users day and night through push notifications (on condition that their smartphone is connected to the Internet).
Moreover, you are communicating to prospects who have already expressed their interest in your business by installing the app to their mobile device.
Having complete control over your content
When prospects are viewing your messages in a browser window, your content often needs to deal with competition from other companies – advertisements, multiple tabs that users keep open, etc.
By using a mobile app, users only get to see the content that you are offering to them.
Additionally, mobile content is easier and faster to create, because the message needs to be kept simple and concise due to the reduced available space.
As a small business, you almost certainly need to cope with a limited budget – and the good news is that today’s digital marketing techniques are not only more effective, but also more affordable.
Expenses include the initial investment of time and the costs of developing an app and making your website mobile-friendly.
Afterwards you’ll never need to pay in order to post a message or communicate to your prospects.
Mobile marketing messages are delivered within seconds and there’s no need to check if your email subscriber has delivered all emails or wait until your advertisement is broadcast on radio or TV.
Interactivity and a high response rate
Mobile marketing encourages engagement and two-way interaction. Prospects can respond to your messages immediately and easy.
This is a lot faster than asking customers to return a postcard in order to respond to your survey or benefit from a special offer.
With traditional marketing, it was very difficult to determine the efficiency of your campaigns, for instance find out how many customers you acquired through sending them a catalog by mail or including an ad in the local newspaper.
The technology that mobile marketing uses allows you to track opt-ins, page visits, downloads, click-throughs and so on.
As a result, you can see what’s working and what is not and improve your marketing campaigns. You’ll be using your resources more wisely and only spend money on what helps you grow your business.
If your website provides a pleasant experience to mobile users, they will be spending more time on its pages and this will determine search engines to consider you more relevant.
Another aspect you need to consider is Google’s update from April 2015 – the biggest search engine in the world now penalizes websites which are not mobile-friendly.
Convenient mobile payment options
Small businesses can use a variety of reliable mobile payment systems which allow users to pay for products and services using apps installed on their smartphones or tablets.
These payment options are safe and encourage users not to postpone the purchase decision (impulsive buying).
Even if everybody is talking about mobile marketing these days, just a small percentage of businesses are actually implementing this strategy.
Customers are not fed up with mobile offers exposure and communicating with audiences via mobile provides you with a major advantage over your competition.
Given all these benefits and the novelty still represented by mobile apps and responsive websites, now is the best moment to join the mobile marketing bandwagon.
If you want to take your business to the next level, you need to reach customers where they spend most of their time online, and that is on their mobile devices.