Don’t know how to use Facebook Live to boost your business offerings? Live video can improve your reach on Facebook and takes less time than posting separate posts. In this post, we are going to discover several ways to use Facebook Live in favor of your business.
Give a Look Behind the Scenes
Facebook Live video is designed for your business to give an inside look and how your business work. For example, some followers want to get into your production line.
Simply use a Live video session to explain your process and to educate them. You might also consider the aspect your target audience wants to know more about.
Highlight “Blog Comments”
Another way to use Facebook Live is to discuss a topic that your audience loves. For example, you may have shared a blog post on any subject that your readers want to know.
Even though you can answer the comments of readers on your blog, it is a lot efficient and faster to schedule a Live video session on Facebook to answer most of their questions alike.
This way, your fans will tune into your live video instead waiting for a response. It saves time as you can easily focus on their questions at the same time.
Promote the Event Coming Your Way
Facebook Live is a nice way to announce the event that is coming your way. Once the event is planned, simply create a post to tell your fans that you are going to make a special announcement.
Share details about the event on Live video. Be sure to have a URL which is easy to remember to share with viewers. Also post link in video comments if viewers cannot write it down.
Create a traceable URL using a URL shortener like Bit.ly.
If you wish to promote your event on other social channels, it is always wise to create a traceable URL so you can see where you are getting signups in each platform.
Facebook Live is also used to stream live event. You could connect with speakers while attending a conference and broadcast interviews to the public to keep them connected to your Facebook page.
Customer service is vital for your business. There are chances that you answer each question comes your way, even though it is repeated.
But it can take a lot of time. Luckily, Live Video is useful in an area. Pick the common questions asked to your customer support team and, instead answering the same question over and over again, have a video session to answer it.
Keep your video archive ready to share with your service team so everyone can use the same material.
Tease New Offers and Products
Another amazing way to use Facebook Live video is giving a sneak peek to your fans about your products. If you just got a shipment of new item, but it is not available yet on your site, use a Live Video to tease it.
Using this technique, provide a link to take preorders during your video and get the most of customers’ excitement. It also gives the way to answer questions from curious buyers.
Connect with Facebook Group Members
Are you running a Facebook group to promote your business? You may want to sell a product which provides access to a group once they buy it from you.
If you run a group and use Live video on your page already, you may expand it to the group. Broadcasting live updates weekly is a no brainer.
If you have a group as add-on to any other product, Live video is a way to answer queries on your product.
Are you ready to go live with Facebook? Have any questions on how to get started? Let us know, click here to contact us