Instagram is undoubtedly an epic social network that is used to build a strong brand, gain new customers, and to interact with your customers. Here are some of the handy tricks to level up the game and make your online business rule the Instagram.
1. Use Amazing Pictures
It is a very common trick but many people still fail at it. Instagram is all about motivation and inspiration.
So, be sure to use great and inspiring pictures to attract your followers. Consider the profiles you like.
It is sure that they use pictures to inspire you in daily life. There is no need to use a DSLR if you have a decent smartphone.
Combine the power of your smartphone camera with some great editing apps to shoot. Be sure to consider the lighting and your object’s position.
2. Find Friends who can help
You must have friends who are Instagram brands in themselves. You will make stronger fan base together. Find brands which share the same brand profile.
Be sure that your friends have the same values and images like your brand. Or it will weaken your brand image. First of all, you need to follow their profile, like and comment on some posts to grab their attention. Avoid being a creepy stalker.
3. Be Yourself
Be sure to take time to build a relationship and be natural with every new relationship you make. When it feels great, ask if you can continue together, maybe in the form of a cross giveaway, shoutout, a competition or any activity.
Be sure to consider what they want.
4. Keep Track on Your Progress
It is very very important to keep track on your progress on Instagram but it is even easier to overlook. To get it done, we recommend Iconosquare. This is because it is a very affordable and simple tool to give a complete overview.
It is available for free but if you want something more done, be sure to upgrade it. For example, you may want to see when your followers are active to better time when it comes to publish the post.
You need to analyze your work frequently on Instagram which is great to get a hold on what your followers want. It is important to know what they like, especially after algorithm of Instagram is changed and popular posts perform better in their reach
5. Make a Strategy and Plan
Suppose you are selling shoes and you are a small brand. How many posts you should share about your products and how many posts must be of the people who work with it?
How many posts you need to share from behind the scenes? How many posts you need to share about offerings and price? Did you get it right?
What you fill in your profile is up to your brand strategy and the way you need your customers to get introduced to your brand. It is the total of what your posts which counts.
Hence, it is the balance between various posts which are vital. For conversion, there is something more you need than just Instagram. Don’t be too forceful about sales. Get your people to like your brand and inspire them.
Finally, the last thing you need to do is to know your followers. Find out who they are with Iconosquare or Instagram. Consider the hashtags they use and other profiles they follow.
Talk to them and answer them if they comment or ask. Everyone wants to be seen. In digital world, Instagram is also a superior platform to connect with your fans.