For a small business, there is nothing more important than being in front of the minds of customers. And running a well planned and successful email marketing campaign is obviously the easiest way to do just that.
Follow these email marketing tips for your small business to head start on the competition.
1. Make it Simple to Subscribe
It may seem common but you would be shocked to hear that many small businesses have newsletters but they don’t get subscribed on the website.
Not having subscription is not the worst mistake made by a company.
Broken subscribe link and asking for too much details on sign up are the most common mistakes.
All people want is easy and quick signup for newsletter. Rather than asking for first and last name, phone number, address, and email, all you need to ask for email. In that case, less is more.
2. Create a Newsletter Matching your Brand
Email newsletter templates are supposed to be the best option for one reason and they are simple to use.
Rather than using newsletter template, it is recommended to use custom designing to ensure matching the feel and look of the brand.
Be sure to have consistency between your website and email marketing campaigns.
When subscribers get email newsletter which seems to have no connection with the website where they subscribe, they may get confused.
3. Make it Easy to Digest
Subscribers get hundreds of emails on their inbox on regular basis. When one opens their mail, 15 other emails are in queue.
Hence, you should have attractive content. It should also be easy to digest.
Users won’t read through each detail in your newsletter. They just open it and skip until they find the section which is interesting.
To help them find what they need, when they need, be sure to have a clean design in your newsletter and split into sections.
4. Make it Mobile-Friendly
Around 68% of emails are opened on smartphones and that number is constantly rising. So, is your email campaign optimized for your mobile device?
Do you just look at it from desktops? No matter how relevant your newsletter is, you may end up with minimal conversions unless your email is not designed for mobile devices.
5. Open Newsletter on Various Devices
Before you get started by sending out your emails, simply try and send a few test mails to various devices, including Android, iPad, or iPhone.
It will ensure that the user experience is good in all devices. You may want to make some template and cosmetic changes after that.
Testing is one of the best ways to avoid mistakes and save you from sending poor email.
6. Add Links to Review and Social Platforms
If users have subscribed to your business newsletter already, there are chances that they love getting updates from you regularly.
If you are actively using social media, it’s great to add links to such profiles in your email.
Your subscribers will also realize that you had Facebook to post various specials and they might want to like your page as they have committed to the newsletter.
There are also chances that the subscriber of the newsletter has already engaged for a service or product. It is important to provide links to review sites like Yelp and Google+.
7. Also have an option to unsubscribe
Obviously, you won’t want to lose your valuable readers, but they may want to opt out at some point.
Nothing is more frustrating than being unable to unsubscribe from a newsletter. Don’t hide the button and trick the user by having light grey text on white background. Instead, it should be accessible in the footer of email.
If a person no longer wants to get your email, they can unsubscribe rather than sending you emails asking you to remove your email from your mailing list.
