So are you looking to improve your brand presence online in social media? Are you looking for some steps to connect with your potential customers on social media channels? If you have the right plan in mind, you can generate more sales and improve social media experience of people. Here, we are going to look at some easiest ways to boost your brand online and in social media.
Here are few ways on how to boost your brand online and in social media
Add Native Chat Feature to Provide Sales Support
You can use it in each social network to customize, automate, and personalize the way you communicate. These apps can increase engagement rates and retention rates and they can literally be the top choice for you to make direct connections with businesses.
If you don’t want to miss this opportunity, you should start using chat apps today to automate the confirmations.
You need to use Facebook Messenger bots or other chat apps carefully. You may not want to land into inhuman side of conversations. If you use it for marketing, it is a big no-no. So, you need to automate your front-end sales. Benefits can be more if it is used by humans.
Keep Track on Business Conversations
For participating in and listening to the conversations of customers, social media is like a goldmine. But it is very difficult for you to recognize the information which matters the most.
You really want to derive important insights by compiling, analyzing and observing he talks related to your niche, brand, and rivals.
You can easily deal with difficult situations, generate more leads, reward advocates of the brand, recognize pain points, track on sentiments, and motivate customers.
In addition, some companies even keep track on their rivals to swoop in and help unhappy customers, if any. This way, you need to do more than just looking at Facebook mentions. This is where you need a social media analytics tool to determine both visual and textual content.
Tell People to Share the Journey of their Customers
On social media, success doesn’t depend much on the amount of talks about your brand. It is up to how much your buyers talk about you.
Just like user generated contents, the sharing in purchase process means a lot to your business as it encourages your customers to share the items they like before, after, and while buying a product.
Help Customers to Buy Directly on Your Social Networks
Social retail sales are trending these days across all the social media channels. You can have a buy button which helps users to make secure and smooth purchases in social network itself. It can save several steps and cut it to just one click.
Facebook launched “Buy Button” for the first time in June 2014. In Messenger, it launched buy button this September. If you have a store on Facebook, you can also show your products, hold events, and show exclusive products.
In addition, Pinterest also launched Buyable Pins by the mid of 2015 for select retailer groups and now it is available to all. Pinterest has become the powerhouse of social stores and it is the blend of actionable and aspiring pins to boost product reach, improve purchases, and revenue.
Curate and Add UGC
User generated content is actually a content which is shared and created by the users like your customers, fans, and followers on social media, either using giveaways or contests or voluntarily.
It increases conversation rate drastically. User generated images are supposed to be very powerful.
Create Exclusive Content
Almost all ecommerce stores have their own seasonal calendar and they create discounts, sales, incentives etc. and they also have social streams to announce all the activities based on seasons and events.
