You may have come across a common term “sales funnel” at least once if you want to grow your online business. If you are an online entrepreneur, you may definitely want to use it to grow your business.
It plays a very vital role to automate your sales and run an online business. Many entrepreneurs and bloggers still don’t know what exactly it is.
Don’t worry! We’ll explain exactly what is and why it’s important you take the time to create one for your business.
Although, you already have one, but my guess is that your sales funnel is not consistent or you haven’t documented it.
What is Sales Funnel?
It is a process of buying that many companies use to lead their buyers through to make a buying decision. It starts from awareness to convincing them to make decision and finally buy product from you. In short, it turns your potential customer into a paying customer.
Well the journey from the moment your customer hears about you until the time they buy from you, but it varies according to buyers, your niche, and types of services and products you are going to offer. You can design your own with your desired number of stages.
But there are generally four main stages to look for –
In this process, you need to aware your prospect about the products and services you have to offer. Your customer might be aware of problem he should fix as well as how to face it. It is the moment he visits your site for the first time, which he might found from Google search, an ad, or a post on social media.
Here, your potential customer is actually seeking the solutions to fix his problems and to meet his needs. He uses search engines to look for solutions. In this moment, you can convince them with some appealing content. It’s time he shows his interest towards your service or product. He starts following you in social media and subscribe you.
In this process, they are making decision to get the most from your solution. He looks closely at what you provide, such as products and services, to make final decision. This is when you can use webinars, sales page, calls etc. to make sales offers.
In this stage, the customer is finally becoming your customer and going to finalize the deal with your business. He is going to click Buy or Order button to sign an agreement with you and transfer the desired amount to your account. Well, there might be other stages to your funnel. Your customers might want to bring more sales as your brand advocates. They might want to buy more products from you and it will make them loyal customers.
Creating Sales Funnel
Now you may want to create your personalized sales funnel by following these steps –
Know Your Customers and Collect Data – You can know your customers’ needs and grievances and how well your offer is helpful to fix their issues. You can adjust it to focus on most relevant and important selling points. You may also achieve knowledge to adjust your service or products. Here are the most vital questions to ask –
- What are your problems?
- What are your grievances and fears?
- What are your aspirations?
- Have you done anything to solve your issues or to achieve your goals?
According to your data, create content for each stage and to help prospects moving your pipeline down.
You cannot fit all your customers in same funnel usually because different customers have different reasons to buy your product and they might be using it in different ways and make decisions in various ways.
It’s now time for you to consider your sales funnel or build one. This will help you get more leads and close more sales for your business.
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