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    Marketing Automation•By Growth Team

    The Power of Automated Follow-Ups

    The Power of Automated Follow-Ups - SantisWeb Blog
    We've all heard the old sales adage: 'The fortune is in the follow-up.' Yet, shockingly few businesses actually have a systematic follow-up process in place.
    When a lead comes in, they might get one phone call. If they don't answer, they are often forgotten as the business owner moves on to the next fire to put out.
    Automated follow-ups solve this problem entirely. By utilizing SMS and email sequences triggered immediately after a lead opts in, you ensure constant, gentle pressure.
    The key to successful automation is personalization. Your automated messages shouldn't sound like they came from a corporate marketing department. They should sound like a quick text from a friend.
    Implementing a 5-day automated follow-up sequence can easily double your conversion rate without adding a single minute of extra work to your day.

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